Keep Fashion Slow
One of our primary objectives at Sundays is to raise awareness within the fashion community. We aim to provide you with education on the environmental impact of this industry and empower you to take action. Transparency is fundamental to us. We are committed to prioritizing openness by sharing the behind-the-scenes aspects of our brand and unveiling the stories behind your garments. Stay tuned for an upcoming page that highlights our ethical manufacturer based in Bali, Indonesia. Your support and engagement are greatly appreciated! :)
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The amazing women that are a part of the process of our sketches becoming a reality. We are so grateful for each of them.
What is Slow Fashion?
Slow Fashion can be defined as an approach to clothing production that encompasses every aspect of the supply chain, aiming to prioritize the well-being of people, the environment, and animals (Marquis 05.14.21). It emphasizes a comprehensive understanding of the garment manufacturing process and its potential impact on various stakeholders. Slow Fashion and sustainable/ethical fashion are interconnected. At Sundays, we view slow fashion as an ongoing commitment to maximize eco-friendliness while ensuring the welfare of everyone involved in bringing our designs to fruition. For a deeper insight into sustainable and ethical fashion, read on. But first, let's shed light on Fast Fashion to raise awareness about its implications.
What is Fast Fashion?
Fast fashion is one of the largest growing industries in today's market. It is defined as “Inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends” (Neumann 10.17.22). Consumers today are prioritizing cheap, quickly made clothing over good, quality pieces that are made responsibly. The demand for “new” trends has forced brands to put ethical/sustainable manufacturing practices aside in order to keep up. This has to end.
There are many layers of the fast fashion industry that cause harm to our environment. From the cheap materials used, to the harmful working conditions in the factories, fast fashion is a cycle of destruction. One of the most common and most harmful materials used in fast fashion is polyester. Polyester is a synthetic fabric that is typically derived from petroleum. Most clothing made from polyester is essentially disposable, meaning not made to last. When it ends up in the landfill (which it typically will since it's poorly made) then it can only be reduced down to micro plastics. These micro plastics find our way into our oceans, land, and even our water supply.
Another important part to note about fast fashion is that not only does it hurt our environment, but it's also extremely harmful to the people working in it. According to recent studies 98% of garment workers are not paid a living wage, 75% of them being women. Garment workers are stuck in a systemic cycle of poverty, working in unimaginable conditions simply to survive. We as a brand want to educate and inspire our community to do your part by not supporting fast fashion and to always do your research on a brands transparency level and their sustainable and ethical practices.
The amazing women that have made our designs come to life.
How we do our part at Sundays:
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How Sundays practices sustainability:
Sundays places a high priority on incorporating eco-friendly practices throughout our operations. This commitment is evident in our choice of sustainable fabrics, materials, and packaging. Our fabric selection consists of either organic or recycled fibers, minimizing our environmental impact. Furthermore, all our packaging materials are fully recycled. We strive to reduce our carbon footprint at every stage, from the initial conception of a design to the moment it reaches your doorstep. Sustainability extends beyond our business practices and is ingrained in our personal lives as well. Join our email list to receive valuable tips on integrating sustainability into your everyday routine. Together, we can make a positive difference for the planet.
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How Sundays practices ethical fashion:
Every single one of our creations is meticulously crafted in Bali, Indonesia. Extensive research was undertaken to identify the ideal location for bringing our designs to life. We had a set of non-negotiable criteria, and our chosen manufacturer exceeded all of them. They ensure that all workers receive a fair and livable wage, while working under excellent conditions. Maintaining a close relationship with our manufacturer and promoting full transparency is of utmost importance to us. The individuals behind the production of our garments are truly remarkable. Stay tuned for more details about them, as we are excited to share their inspiring stories with you!